@book{32072,
	author = {Shimp, Terence A.},
	title = {Advertising, Promotion : Supplemental Aspects of Integrated Marketing Communications /},
	publisher = {Thomson/South-Western,},
	year = {2003},
	address = {Mason, Ohio :},
	edition = {6th ed.},
	url = {http://10.13.12.226/cgi-bin/image_eng/Cover_page/0030352711.gif}
}