Shimp, Terence A. <br/><br/>
Advertising, Promotion : Supplemental Aspects of Integrated Marketing Communications / 
Terence A. Shimp 
 - 6th ed. 
 - Mason, Ohio :  Thomson/South-Western,  2003 
 - 650 p. :  ill 
<br/><br/><label>ISBN: </label>0030352711 /  718.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marking<br/>Sales promotion<br/>Advertising<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S556 A3 2003