01100nam a2200313 a 4500 vtls000039198 MTX 031111 2003 enga 000 0 eng d 0030352711 / 718.00 T000034813 (TH)vtls000034813 201506251330 cat1 201311071714 VLOAD 201008281948 VLOAD 200311261442 cat1 200311110737 cat1 HF5415.123 S556 A3 2003 MG010 Shimp, Terence A. 35850 Advertising, Promotion : Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp 6th ed. Mason, Ohio : Thomson/South-Western, 2003 650 p. : ill Communication in marking 50142 Sales promotion 159933 Advertising 159861 Direct marketing 151678 http://10.13.12.226/cgi-bin/image_eng/Cover_page/0030352711.gif http://10.13.12.226/cgi-bin/image_eng/content/0030352711.pdf GBE 32072 32072 2018-03-12 00:00:00 HF5415.123 S556 A3 2003 1000150250 1 2018-03-12 GBE 0 0 0 CGB 0 SP SP GEN 2018-03-12 718.00