Advertising, Promotion : Supplemental Aspects of Integrated Marketing Communications
Shimp, Terence A.
creator
text
eng
Mason, Ohio
Thomson/South-Western
2003
6th ed.
monographic
eng
650 p. : ill
Terence A. Shimp
Communication in marking
Sales promotion
Advertising
Direct marketing
HF5415.123 S556 A3 2003
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