TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising, Promotion : Supplemental Aspects of Integrated Marketing Communications
SN  - 0030352711 /
AV  - HF5415.123 S556 A3 2003
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Communication in marking
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
UR  - http://10.13.12.226/cgi-bin/image_eng/Cover_page/0030352711.gif
UR  - http://10.13.12.226/cgi-bin/image_eng/content/0030352711.pdf
ER  -