Lehmann, Donald R. <br/><br/>
Product Management / 
Donald R.  Lehmann, Winer Russell S. 
 - 3rd ed 
 - Boston :  McGraw-Hill Irwin,  2002 
 - 502 p. 
<br/><br/><label>ISBN: </label>0071122265 /  486.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / L44 P7 2002