Mercer, Alan. <br/><br/>
Implementable marketing research / 
Alan Mercer. 
 - New York :  Prentice-Hall,  1991 
 - xiv, 165 p. :  ill. ;  23 cm. 
 - Systems, science and management .
<br/><br/>Includes bibliographical references (p. 157-162) and index. 
<br/><br/><label>ISBN: </label>0134575326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M396 1991