TY  - BOOK
AU  - Mercer,Alan
TI  - Implementable marketing research
T2  - Systems, science and management
SN  - 0134575326
AV  - HF5415.2 .M396 1991
PY  - 1991///
CY  - New York
PB  - Prentice-Hall
KW  - Marketing research
N1  - Includes bibliographical references (p. 157-162) and index
ER  -