Ramachander, S. <br/><br/>
Ascending the Value Spiral : From Insight to Innovation / 
S. Ramachander 
 - Thousand Oaks, CA :  SAGE Publications,  2002 
 - 286 p. :  ill 
<br/><br/><label>ISBN: </label>076199646-x /  470.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing--India<br/>Technological innovations--India<br/>Competition, International
<br/><br/><label>LC Class. No.: </label>HF5415.153  / R165 A8 2002