TY  - BOOK
AU  - Ramachander,S.
TI  - Ascending the Value Spiral : From Insight to Innovation
SN  - 076199646-x /
AV  - HF5415.153 R165 A8 2002
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - New products
KW  - Marketing
KW  - India
KW  - Technological innovations
KW  - Competition, International
ER  -