Nargundkar, Rajendra Marketing research text and cases / Rajendra Nargundkar - 2nd ed - New Delhi : tata McGraw-Hill Publishing, 2003 - 494 p : ill ISBN: 0070528055 / 446.00 Subjects--Topical Terms: Marketing researchMarketing research--case studies LC Class. No.: HF5415.2 / N456 M5 2003