Clow, Kenneth E Integrated Advertising, Promotion, & Marketing Communications / Kenneth E Clow, Donald Baack - 2nd ed - New Jersey : Pearson Prentice Hall, 2004 - 538 p : ill CD-ROM (ศูนย์ระนอง 2) ISBN: 0131405462 / 2,408 Subjects--Topical Terms: Communication in marketingAdvertising LC Class. No.: HF5415.123 / C58 I5 2004