Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, Jawes Makens 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Pearson Education,  2003 
 - 893 p :  ill 
<br/><br/><label>ISBN: </label>0131200577 /  1,800.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality indusitry--Marketing<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K87 M3 2003