Oliver, Gordon. <br/><br/>
Maketing to day / 
Gordon, Oliver 
 - 3 rd ed. 
 - New York :  Prentice-Hall,  1990 
 - 525 p. 
<br/><br/><label>ISBN: </label>0135566061 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / O4