Johansson, Johny K <br/><br/>
Global marketing : Foreign Entry Local Marketing & Global Management / 
Johny K. Johansson 
 - 3rd ed 
 - Boston :  McGraw-Hill Irwin,  2003 
 - 654 p 
<br/><br/><label>ISBN: </label>0072471484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF1416  / J65 G5 2003