Pride, William M. <br/><br/>
Marketing : Basic Concepts and Decisions / 
William M. Pride 
 - 4th ed. 
 - Boston :  Houghton Mifflin,  1985 
 - 753 p. :  ill 
<br/><br/><label>ISBN: </label>0395357098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / P947 M4 1985