TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F,
TI  - Strategic marketing
AV  - HF5415.13 C898 S8 2003
PY  - 2003///
CY  - Singapore
PB  - Richard D. Irwin
KW  - Marketing
KW  - Management
KW  - Decision
KW  - Case studies
ER  -