TY  - BOOK
AU  - Nilson,Torsten H.
TI  - Customize the brand
SN  - 0470848227 /
AV  - HF5415.5 N717 C3 2003
PY  - 2003///
CY  - West Sussex, UK
PB  - John Wiley & Sons
KW  - Coustomer seviees
KW  - Brand name products
ER  -