TY  - BOOK
AU  - Blair,Mark
AU  - Armstrong,Richard
AU  - Murphy,Mike
TI  - 360 Degree Brand in Asia
SN  - 0470820578 /
AV  - HD69.B7 B55 T8 2003
PY  - 2003///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Communication in marketing
KW  - Asia
KW  - Brond nace products
KW  - Marketing
ER  -