Kassarjian, Harold H. <br/><br/>
Perspectives in consumer behavior / 
Harold H. Kassarjian 
 - 4 th ed. 
 - London :  Prentice-Hall,  1991 
 - 616 p. 
<br/><br/><label>ISBN: </label>0136587097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.
<br/><br/><label>LC Class. No.: </label>HF5415  / K31