Mooij, Marieke De <br/><br/>
Global Marketing and Advertising : Understanding Cultural Paradoxes / 
Marieke De  Mooij 
 - 2nd ed 
 - Thousand Oaks :  Sage Publications,  2005 
 - 268 p :  ill 
<br/><br/><label>ISBN: </label>1412914760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Targe marketing--Cross-cultural studies<br/>Advertising--Cross-cultura studies<br/>Consumer behavior--Cross-cultural studies
<br/><br/><label>LC Class. No.: </label>HF5415.127  / M187 G4 2005