TY  - BOOK
AU  - Mooij,Marieke De
TI  - Global Marketing and Advertising : Understanding Cultural Paradoxes
SN  - 1412914760
AV  - HF5415.127 M187 G4 2005
PY  - 2005///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Targe marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Cross-cultura studies
KW  - Consumer behavior
ER  -