Kolb, Bonita M Tourism marketing for cities and towns : Using branding and events to attract tourists / Bonita M. Kolb - 1st ed - Oxford : Elsevier, 2006 - 310 p ISBN: 075067945x / 1,385.00 Subjects--Topical Terms: City promotionTourism--Marketing LC Class. No.: HT325 / K72 T7 2006