Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler 
 - 4th ed. 
 - New Jersey :  Pearson Education,  2006 
 - 932 p. 
<br/><br/><label>ISBN: </label>0132017733 /  800.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality indusitry--Marketing<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K87 M3 2006