Tellis, Gerard J <br/><br/>
Effective advertising : bunderstanding when, how, and why  advertising works / 
cGerard J. Tellis 
 - New Delhi :  SAGE Publications,  2004 
 - 201 p :  ill 
<br/><br/><label>ISBN: </label>8178293706 /  1,134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising   <br/>Consumers--Attitudes
<br/><br/><label>LC Class. No.: </label>HF5823  / T273 E4 2004