TY  - BOOK
AU  - Tellis,Gerard J
TI  - Effective advertising : bunderstanding when, how, and why  advertising works
SN  - 8178293706 /
AV  - HF5823 T273 E4 2004
PY  - 2004///
CY  - New Delhi
PB  - SAGE Publications
KW  - Advertising
KW  - Consumers
KW  - Attitudes
ER  -