00928nam a2200253 a 4500001001400000003000400014008004100018020002400059035001600083035002200099039010400121050002500225093001600250100002800266245010200294260004200396300001700438650002600455650003200481942000800513961000800521999001700529952012800546vtls000065638MTX061013 2004    en            000 0 eng d  a8178293706 /c1,134  aUC000405101  a(UC)vtls000405101 9a201507091102bcat3c201311072227dVLOADc200611151415dcat1c200610130851dcat3y200610130850zcat300aHF5823bT273 E4 2004  aMG000 MG0021 aTellis, Gerard J96680110aEffective advertising : bunderstanding when, how, and why  advertising works /ccGerard J. Tellis  aNew Delhi :bSAGE Publications,c2004  a201 p :bill 0aAdvertising   966802 0aConsumersxAttitudes966803  cGBE  aSDU  c45036d45036  r2018-03-12 00:00:00oHF5823 T273 E4 2004p1000189286t1w2018-03-12yGBE1040708CGB00aSPbSPcGENd2018-03-12g1134.00