Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 11th ed. 
 - Upper Saddle River, NJ :  Prentice-Hall,  2006 
 - 785 p. :  ill 
<br/><br/><label>ISBN: </label>0131968793 /  750.00 9780131968790 /  750.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / K87 P7 2006