Malhotra, Naresh K. <br/><br/>
Basic marketing research : a decision-making approach / 
Naresh K. Malhotra, Mark Peterson 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2006 
 - 631 p. :  ill 
<br/><br/> CD-ROM (ยืม-คืน/ชั้น 1) 
<br/><br/><label>ISBN: </label>0132003279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M249 B3 2006