Lovelock, Christopher <br/><br/>
Services marketing in Asia :  managing people technology and strategy / 
Christopher Lovelock...[et al.] 
 - 2nd ed. 
 - Singpore :  Pearson,  2005 
 - 696 p. :  ill 
<br/><br/><label>ISBN: </label>0131275372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Asia<br/>Professions--Marketing--Asia<br/>Professions--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.122  / L898 S7 2005