TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz,Jochen
AU  - Keh,Hean Tat
AU  - Lu,Xiongwen
TI  - Services marketing in Asia: managing people technology and strategy 
SN  - 0131275372
AV  - HF5415.122 L898 S7 2005
PY  - 2005///
CY  - Singpore
PB  - Pearson
KW  - Service industries
KW  - Asia
KW  - Marketing
KW  - Professions
ER  -