Wood, Marian Burk Marketing planning : principles into practice / Marian Burk Wood - London : Prentice Hall, 2004 - 379 p. CD-Rom (ยืม-คืน/ชั้น1) ISBN: 0273686798 Subjects--Topical Terms: Marketing--PlanningStrategic planning LC Class. No.: HF5415.13 / W877 M3 2004