Best, Roger J. <br/><br/>
Market-based management strategies for growing customer value and profitability / 
Roger J. Best 
 - 4th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2005 
 - 506 p. 
<br/><br/><label>ISBN: </label>0131293729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B561 M3 2005