TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management strategies for growing customer value and profitability
SN  - 0131293729
AV  - HF5415.13 B561 M3 2005
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
ER  -