Vivian, John. <br/><br/>
The Media of Mass Communication / 
John Vivian 
 - 2nd ed. 
 - Boston :  Allyn and Bacon,  1993 
 - 452 p :  ill 
<br/><br/><label>ISBN: </label>0205141528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / V53