TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R
TI  - Mass Media Research : An Introduction
SN  - 0534174728
AV  - P91.3 W47
PY  - 1994///
CY  - Belmont, CA
PB  - Wadsworth Publishing
KW  - Mass media
KW  - Research
ER  -