Orlik, Peter B. <br/><br/>
Broadcast/cable copywriting / 
Peter B. Orlik 
 - 5th ed. 
 - Boston :  Allyn and Bacon,  1994 
 - 540 p. :  ill. 
<br/><br/><label>ISBN: </label>0205150829 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Authorship.<br/>Broadcast advertising.
<br/><br/><label>LC Class. No.: </label>PN1990.9.A8807  / O71 B2 1994