Heracleous, Loizos <br/><br/>
Flying high in a competitive industry :  cost-effective excellence at Singapore Airlines / 
Loizos  Heracleous, Jochen Wirtz, Nitin Pangarkar 
 - Singapore :  Boston, Mc Graw Hill,  2006 
 - 217 p. :  ill 
<br/><br/><label>ISBN: </label>0071249648 /  600.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aeronautics, Commercia--History--Singapore<br/>Singapore Airlines--History
<br/><br/><label>LC Class. No.: </label>HE9874.S56  / H532 F4 2006