Diamond, Jay. <br/><br/>
Principles of marketing / 
Jay Diamond 
 - 4th ed 
 - New Jersey :  Prentice-Hall,  1991 
 - 537 p :  ill 
<br/><br/><label>ISBN: </label>013714668x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / D4847