Ferrell, O.C <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline 
 - 4th ed 
 - Australia :  Thomson/South-Western,  2008 
 - 717 p. :  ill 
<br/><br/><label>ISBN: </label>9780324544268 032454426x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / F369 M4 2008