TY  - BOOK
AU  - Ferrell,O.C
AU  - Hartline,Michael D
TI  - Marketing strategy
SN  - 9780324544268 032454426x
AV  - HF5415.13 F369 M4 2008
PY  - 2008///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -