Masterman, Guy. <br/><br/>
Innovative marketing communications :  strategies for the events industry / 
Guy Masterman, Emma H. Wood. 
 - Oxford ;  Burlington, MA :  Elsevier/Butterworth-Heinemann,  2006. 
 - 322 p. :  ill 
 - Events management series .
<br/><br/><label>ISBN: </label>0750663618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.<br/>Special events--Management.
<br/><br/><label>LC Class. No.: </label>GT3405.5  / M423 I5 2006