00622nam a2200181 a 4500001001400000003000400014008004100018020001500059050002700074100002000101245011000121260007100231300001800302490002900320650003100349650003200380700002800412vtls000073006MTX081112 2006    xxka          000 0 eng d  a075066361800aGT3405.5bM423 I5 20061 aMasterman, Guy.10aInnovative marketing communications :  strategies for the events industry /cGuy Masterman, Emma H. Wood.  aOxford ;aBurlington, MA :bElsevier/Butterworth-Heinemann,c2006.  a322 p. :bill  aEvents management series00aSpecial eventsxMarketing.00aSpecial eventsxManagement.1 aWood, Emma H.cjt. auth