TY  - BOOK
AU  - Masterman,Guy
AU  - Wood,Emma H.
TI  - Innovative marketing communications :  strategies for the events industry
T2  - Events management series
SN  - 0750663618
AV  - GT3405.5 M423 I5 2006
PY  - 2006///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Special events
KW  - Marketing
KW  - Management
ER  -