Mullins, John W <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins, Orville C. Walker Jr., HarperW. Boyd Jr 
 - 6th ed 
 - Boston :  McGraw-Hill Irwin,  c2008 
 - 533 p. :  ill 
<br/><br/><label>ISBN: </label>9780071101097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / M959 M8 2008