00588nam a2200181 a 4500001001400000003000400014008004100018020001800059050002800077100002000105245012500125250001100250260004000261300001800301650002600319700003200345700002900377vtls000073007MTX081112 2008    xxka          000 0 eng d  a978007110109700aHF5415.15bM959 M8 20081 aMullins, John W00aMarketing management :  a strategic decision-making approach /cJohn W. Mullins, Orville C. Walker Jr., HarperW. Boyd Jr  a6th ed  aBoston :bMcGraw-Hill Irwin,cc2008  a533 p. :bill00aMarketingxManagement1 aWalker, Orville C,cjt.auth1 aBoyd, Harper W,cjt.auth