Marketing management : a strategic decision-making approach
Mullins, John W
creator
Walker, Orville C
jt.auth
Boyd, Harper W
jt.auth
text
xxk
Boston
McGraw-Hill Irwin
c2008
6th ed
monographic
eng
533 p. : ill
John W. Mullins, Orville C. Walker Jr., HarperW. Boyd Jr
Marketing
Management
HF5415.15 M959 M8 2008
9780071101097
081112
vtls000073007