Bearden, Williom O <br/><br/>
Marketing : principles and perspectives / 
Williom O Bearden and Ingram , Thomas N , LaForge , Raymond W 
 - 5th ed 
 - Borton :  Mcgraw.hill,  2007 
 - 588 p :  ill 
<br/><br/><label>ISBN: </label>9780071105859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--united stales
<br/><br/><label>LC Class. No.: </label>HF5415.15  / B368 M3 2007