Mcdaniel, Carl <br/><br/>
Marketing Essentials 
Carl Mcdanel 
 - 5th ed. 
 - Mason :  Thomson,  2007 
 - 544 p : 
<br/><br/><label>ISBN: </label>0324366078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business education
<br/><br/><label>LC Class. No.: </label>HF5415  / M488 M4 2007