TY  - BOOK
AU  - Mcdaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Marketing Essentials
SN  - 0324366078
AV  - HF5415 M488 M4 2007
PY  - 2007///
CY  - Mason
PB  - Thomson
KW  - Marketing
KW  - Business education
ER  -